How important the design of a logo for the company?
The logo is arguably the most important aspect of any brand to get right. It’s intended to show the personality of a brand and instantly convey what the company does at a glance.The importance of a logo cannot be understated. It is the graphical representation of a company’s identity and this small symbol is so powerful that it can make or mar your company’s reputation. No matter how amazing your services are, how unique your products are if your logo is poorly designed then you will have a tough time catching the attention of your audience.The easiest way to recognize a company and distinguish it from others is by its logo.It’s never an exact science and does involve a good level of creativity.It also involves knowing how to transmit a message using color and imagery, which means a certain amount of theoretical knowledge is also required.
Below, we go through 10 common logo design mistakes that you should avoid if you want to create a successful and professional logo.
1. Copying, Plagiarising Someone Else’s Content
This is one of the biggest mistakes that a logo designer can make but unfortunately, it is becoming too common these days. Any professional designer understands the importance of an original and unique logo design.
During the early stages of creating your logo, be very careful of copying, either deliberately or subconsciously, other brands. Having a logo too similar to someone else, especially a competitor, will both devalue your design and make you forgettable to your audience. The purpose of a logo is to make your brand stand out in the crowd, so differentiate yourself from the rest.
2. Relying too much on Trends
Design industry is often dominated by different design trends from time-to-time. Many times, logo designers make the mistake of designing a logo based on the latest design trends.
A company’s logo design is its identity symbol and needs to be timeless and if it is designed as per the trends then it may start looking dated and cliche soon. Trends disappear in a puff of smoke and that is why relying too much on these trends when designing a logo, can do more harm than good to the organization. Though you can always take inspiration from the trends but make sure the logo you design is long lasting, unique and eye-catchy.
3. Poor Color Selection
This is the most common mistake that designers often make, they arbitrarily choose colors for the logo and some cannot wait to add colors. Understanding the psychology behind colors is important to design an impressive logo. As a designer you need to pick colors that resonates with the personality and core message of the brand. A thought process and reason should be behind selecting a particular color scheme else it may not do justice to the company’s image.
Secondly, adding color needs to be your last decision, so first, you need to check the logo in black & white and gray scale. A good logo looks great in both black & white as well as in colour forms. So, it is suggested not to hurry to add colors in your logo for the best results.
4. Poor Choice Of Font
When it comes to executing a logo,choosing the right font is the most important decision a designer can make. More often than not, a logo fails because of a poor font choice. Also deciding which font to use is hugely important and a significant factor in shaping your brand identity. Remember, fonts are also subjective to trends so try and avoid the logo font-of-the-moment, which is likely to leave your logo looking tired in a matter of a few years. Also try to avoid choosing logos that look similar to Microsoft Word Art.
5. Overdoing special effects
Similarly to overdoing color or excessive numbers of fonts, using special effects is also likely to confuse your design. Additionally, consider again how your logo translates to greyscale and other mediums. It’s unlikely that using these techniques will leave your logo standing out from the crowd.